We turn the experience of those who have already solved the puzzle into the advantage of those still working on it so that more businesses succeed, more economies grow, and more people share in the prosperity that follows.
"If you're serious about turning your business idea into a thriving enterprise, grab your copy of The Start-up Puzzle. Trust me, this guide will help you put all the right pieces together for success."
Kevin Harrington — original Shark, ABC's Shark Tank & inventor of the infomercial
"This book is clear, concise, and practical. I like that it includes a variety of real-world examples that add depth to the points being made. It is easy to read, and packed with practical points."
Anne-Marie Maman — Senior Director of Strategic Entrepreneurial Initiatives & New Ventures, Princeton University
"This handy and succinct booklet offers a practical roadmap through the startup universe. It's a smart, readable, and wry practitioners' guide to the mysteries of the innovation ecosystem. For entrepreneurs at every level, I suggest you tuck this quirky little booklet in your mental back pocket."
Sam Magee — Director, Lemann Program on Creativity & Entrepreneurship, Harvard College
"The Start-up Puzzle is more than just an informative business book; it's a guide that helps you understand and navigate the dynamic world of start-ups."
Peter Stas — co-founder, Frederique Constant & Serial Entrepreneur
"This practical new booklet can be a useful companion to my book, See, Solve, Scale, as it will help you turn unsolved problems into breakthrough successes."
Danny Warshay — Professor of Entrepreneurship, Brown University
"Boost your entrepreneurial spirit with this dynamic booklet that ignites your journey to solving the startup puzzle! Packed with practical tips and cutting-edge academic insights, it's your ultimate guide to turning ideas into impactful innovations!"
Michiel Muller — co-founder, Picnic (the supermarket on wheels)
"The Startup Puzzle is a hands-on booklet that combines practical tips and academic insights for Europe's strategic entrepreneurs of tomorrow."
Vareska van der Vrande — Professor of Collaborative Innovation & Business Venturing, RSM Erasmus University
"The combination of practical examples and academic substantiation makes this guide a quite unique and powerful resource to help you get on top of your start-up journey."
Joris Meijaard — Academic Director, RSM Erasmus University
"Reading the book is probably the best Return on Investment you can have in creating your new business venture. Highly recommended to all starting and active entrepreneurs."
Robert van Pappelendam — Global Consumer Industry Leader, Management Consultant & Author
"Start solving your startup puzzle! This booklet by Robert and Joris combines practical tips and academic grounding."
Tom Mom — Professor of Strategic Growth & Implementation, RSM Erasmus University
"This booklet is a welcome introduction to start solving your startup puzzle, bringing insights from practical and science-based angles."
Peter Goedvolk — Serial Entrepreneur, Chairman firstdutch.com
"Interesting little book on entrepreneurship."
Wouter de Vries — co-founder, Yoursurprise.com
Every failed business is wasted potential. The Business Puzzles exists to change that.
We combine hard-won in-market experience, insights from subject matter experts, and leading academic thinking from Europe's top business schools into simple, practical frameworks you can apply immediately.
The Platform
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Practitioners Guides
Books with proven frameworks built on decades of in-market experience. Each book tackles a critical business challenge, giving you the diagnostic tools to understand your situation and the playbook to act on it immediately.
Explore the books →02 / 03
Expert Advisory
The expertise trusted by the world's leading consulting firms when in-market depth truly matters is now available to you. High-touch, outcome-driven advisory for organisations committed to delivering measurable results.
Learn more →03 / 03
Learning and Speaking
Keynotes, workshops, (university) lectures, and executive education partnerships that bring the Business Puzzles frameworks to students and leaders around the world. Ideas that inspire action and deliver impact.
Check availability →"Trusted by global executives, business school faculty, and leadership teams who want practitioner-grade insight, not recycled theory."
BP Consulting
Advisory built for leaders who need results, not reports. We work with executive teams, boards, and leadership functions to diagnose the real constraints on growth, design solutions that hold in practice, and build the internal capability to sustain them.
The expertise that the world's top consulting firms turn to when they need it most is now directly accessible to you.
The Consultants ConsultantEvery engagement begins with a structured diagnostic. We do not propose solutions before we understand your specific situation. We are a curated network of expert practitioners who bring precisely the right expertise to your challenge.
BP Academy
BP Academy brings the intellectual depth and practitioner authority of the Business Puzzles platform to stages, lecture halls, boardrooms, and conference programmes worldwide.
Whether your audience needs a keynote that reframes their thinking, a workshop that equips a leadership team with new tools, or a guest lecture that connects theory to practice, BP Academy delivers experiences that people act on.
Check availabilityKeynote Speeches
Compelling, content rich keynotes for conferences, leadership summits, and annual meetings worldwide.
Corporate Workshops
Half and full-day programmes designed to produce tangible outputs — decisions made, priorities set, plans agreed.
Guest Lectures
Practitioner perspectives for business school programmes, bridging theory and real-world practice.
Executive Education
Structured partnership programmes with business schools and executive education providers.
Tell us your challenge. We will connect you with the right solution.
"To turn the experience of those who have already solved the puzzle into the advantage of those still working on it."
